FASHION 360.

Fashion 360: Decoding Circular Fashion.

Understanding the topic that everyone is talking about.

By Nyasa Thakkar

Photo Credit : Nyasa Thakkar

Event : Lakmé Fashion Week

Important lessons learned through circular fashion:

• To promote product recyclability, use mono materials whenever feasible and make sure that items constructed of various materials may be readily disassembled.
• Determine which materials and chemicals of concern are used in production that hinder recycling or create pollution, and then collaborate with suppliers to have them removed.

• Take into account methods to collect and reuse/recycle additional waste in the supply chain, such as garment offcuts and packaging, by collaborating with partner organizations or using internal procedures.
• Encourage the development of technology to recycle discarded textiles back into "good as new" raw materials and extend the life of clothing by creating or taking part in collection programs.

“A circular fashion industry is one in which waste and pollution are designed out, products and materials are kept in use for as long as possible, including through reusing and recycling, and where natural systems are regenerated.”- Common Objective

Creating a waste-free design
Most economies in use today are built on a linear model. The earth's resources are taken, processed into goods, and then discarded when they are no longer needed. Even though there might be some recycling and reuse along the way, "take-make-waste" is still the main process.

On the other hand, a more sustainable method is, well, more circular; it aims to prolong the life of extracted resources by producing goods that can be easily recycled into raw materials for further use in production, hence reducing the need for new resource extraction.

The Ellen MacArthur Foundation refers to this as “decoupling economic activity from the consumption of finite resources, and designing waste out of the system”.

Circular fashion and sustainable production
A circular model, however, is more than just a non-linear strategy emphasizing zero waste. Additionally, it guarantees that the processes of "take" and "make," or the extraction of virgin materials and their conversion into goods, are renewable and sustainable

Creating a circular fashion industry

A full system approach is used in circular way. The following issues must be resolved for the fashion industry to transition from a linear to a circular model.

1. Consider sustainability and circularity while designing
This should take into account how a product will be created, utilized, and eventually disposed of from a design standpoint in addition to planning out waste and the usage of virgin raw materials. Using single fibers instead of blends, making sure hardware and trims are easily removed and recoverable for reuse, using safe colors and finishes to promote recyclability, and creating items entirely of mono materials are some design considerations.

2. Make things sustainably
Using natural resources—raw materials or those that fuel production—in a way that allows them to be repaired and regenerated rather than depleted and generating pollution is a crucial component of a circular economy approach to fashion.
For instance, by employing closed loop manufacturing, traceable fibers produced through regenerative agriculture techniques, renewable energy, or fibers derived from waste streams or food production byproducts.

3. Continue to use for an extended period of time
This entails not only making durable apparel, shoes, and accessories but also revamping and repurposing current items, such as by upcycling them, and reconsidering ownership through sharing, renting, and selling models.

4. Easily recycle back into original materials
The amount of present methods and facilities for collection, reprocessing, and recycling is significantly less than what would be required to maintain all current clothing and footwear in circulation, whether via recycling, upcycling, or resale. Innovative techniques are being developed to recycle clothing, including mixes, into fibers that are as high-quality as virgin raw materials again (instead of just being able to generate yarns and degraded fibers that are less acceptable for clothing.)

5. Quickly, simply, and safely return any trash to the natural world
Even while scientific phrases like "biodegrade" and "compost" aren't typically linked with the fashion industry, fashion professionals must become familiar with these processes in order to make informed decisions because not all waste can be completely planned out. If a material can no longer be used, it should be returned to the earth as soon as possible, easily, and without causing pollution.

What circular fashion isn't
The sector has seen a rise in circularity, but there is still uncertainty about what it actually is. Is it at risk of becoming just another fashion label's catchphrase, the next big thing to claim they are doing?
Items that are upcycled, constructed from recycled materials, or even just recyclable are becoming more and more common and are marketed as "circular fashion."

Material recovery is not the only aspect of circularity. It goes beyond simply planning for lifespan, renting, or reselling. It involves integrating all of those elements as well as additional ones.

The circular economy is a framework. Although they all have a role to play, recycling facilities, take-back programs, upcycled apparel, pollution-free dyehouses, and more are not circular in and of themselves; rather, they are all catalysts for the development of a circular fashion sector.
Nevertheless, they might also be a part of the prevailing linear model (the person who buys a used outfit might simply discard it after using it, a rented item might be difficult to recycle and put to another use after it wears out, and so on).

The circular fashion industry's future:

For the time being, circularity is not the fashion industry's magic bullet.
It might be, but there aren't presently the mechanisms in place to ensure that even all of the clothing and shoes that are now on the market are worn, reused, and disposed of safely. And we're still producing new goods at a fast pace using virgin materials. The advancements made are insufficient to counteract increase.

Presently, corporate take-back programs encourage customers to return unwanted clothing by providing coupons for further purchases. As per the research "The Future of Circular Fashion" by Fashion for Good, 80% of customers who return clothing use their voucher to buy a new item from the same brand.

It is debatable if shifting to a circular fashion industry can address the effects of business models that depend on constant expansion, steadily rising production quantities, and customers' need for novelty.
But even making the effort to switch to a more circular model helps cut down on pollution and waste.

India’s Circular Design Challenge
India's largest circular fashion prize is the Circular Design Challenge. It provides a venue for up-and-coming fashion and accessory designers to exhibit their creations that use waste as a resource and circularity as their primary design concept.

Circular Design Challenge


The waste problem in fashion is stated in bold letters for the present. The Ellen MacArthur Foundation projects that by 2050, there would be over 150 million garment waste pieces in landfills due to current consumption patterns. A lot of work is being done to counteract this impending threat, such as slowing down and designing products more thoughtfully.
Rethinking the materials that are used to produce objects could be crucial for the future of design, if the most recent edition of CDC is any guide. Here come sunglasses created from used chip packets and footwear made from algae among numerous more cutting-edge concepts and product introductions.

Banofi founder Jinali Mody and Studio Beej accessories designer Arundhati Kumar collaborated to make bags, belts, and bracelets with leftover banana harvest material. The plant-based leather, which combines traditional craftsmanship with bio-research, promises to save carbon emissions and water use by up to 80% and 90%, respectively, when compared to genuine leather. In Malpani's winning collection, inexpensive eyeglasses and jewelry made with 90% recyclable materials and a significantly smaller carbon footprint were created from chip packets, demonstrating extraordinary skill. His technology—which is pending patent—begins with a chemically driven method that splits the packets' layers entirely. Synthetic materials are then added, creating bending frames.

The other finalists focused on their own design processes and the waste produced throughout the clothing manufacturing process. Riddhi Jain Satija and Dhruv Satija of the Delhi-based label Studio Medium breathed new life into the 1.5 lakh km of thread that is thrown out annually during the production of bandhani. Using a dreamy pastel color scheme, they created new textured clothing such as coats and overlays using a variety of techniques like as patchwork, quilting, and weaving. Working together with weavers in Bhuj who utilize pre-existing templates, the pair has established a network of artisans eager to advance this upcycling.

On the other hand, Amesh Wijesekera, a Sri Lankan-born designer living in London, used leftovers from street markets, manufacturing excess, and deadstock wool from Scandinavian nations—residues of the island nation's extensive import and export trade. In addition to discovering more recent handwoven textiles, his research also produced "techniques to replicate digital printing that makes considerably less water use." Pei-Wen Jin, a Taiwanese designer with a trademarked zero-waste method, displayed leftover materials made into dresses, caps, wallets, and backpacks. Every piece she creates is modular, meaning it can be disassembled and worn in different ways.

In an effort to find a more sustainable way to get rid of the 80 million tons of banana waste that India produces each year, Banofi has also been in the works for years and has undergone continuous testing. Working with raw materials presents a number of challenges because the procedure is laborious and involves a lot of trial and error.

The shift toward a circular fashion industry is a vital step in addressing the environmental challenges posed by the traditional linear model of "take-make-waste." Through the integration of sustainable design, production, and consumption practices, circular fashion aims to minimize waste, extend the life of materials, and reduce the reliance on virgin resources. Key lessons such as using mono materials, eliminating hazardous substances, and enhancing recycling technologies are essential to this transformation.

The transition to a circular model is complex and multifaceted, involving the collaboration of designers, manufacturers, consumers, and policymakers. While the current efforts, including corporate take-back programs and innovative initiatives like India's Circular Design Challenge, show promise, there is still a long way to go. The industry must overcome significant obstacles, such as the lack of comprehensive recycling infrastructure and the continued demand for new products.

Despite these challenges, the pursuit of circular fashion offers hope for a more sustainable future. By rethinking how we design, produce, use, and dispose of clothing, we can reduce the environmental impact of the fashion industry and move closer to a world where waste and pollution are designed out of the system. As awareness grows and more stakeholders embrace circular principles, the potential for meaningful change increases, paving the way for a truly sustainable fashion industry.

The Ever-growing Trend of Circular Fashion

The history and development of circular fashion are examined in this piece, which also features some of the companies that are setting the standard for this environmentally friendly industry.

By Sonia Shah

picture credits: sonia shah

event: lake fashion week 2024

designer: JJV KAPURTHALA

Growing environmental consciousness and a growing desire for sustainability have been the driving forces behind the fashion industry's recent dramatic shift. The idea of circular fashion, a cutting-edge strategy intended to reduce waste and extend the lifecycle of garments, lies at the core of this revolution.

The Origins of Circular Fashion

While the idea of recycling and sustainable living is not new, its application to the fashion industry started to gain traction in the early 21st century. The fast fashion boom of the 2000s, characterized by the rapid production of inexpensive clothing, led to a surge in textile waste and raised concerns about the environmental impact of the industry. This prompted a re-evaluation of production practices and the development of more sustainable approaches.

The circular fashion concept is rooted in the broader circular economy model, which aims to create a closed-loop system where resources are reused, recycled, and repurposed to eliminate waste.

The 2013 collapse of the Rana Plaza factory in Bangladesh, which took the lives of over 1,100 garment workers, brought attention to the ethical and environmental problems that affect the fashion industry. This catastrophe acted as a wake-up call, inspiring brands, activists, and customers to push for change. Initiatives that support sustainability and transparency in fashion, including Fashion Revolution, gained traction as a result. The implementation of circular concepts found fertile ground in the movement for ethical fashion.

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Evolution of Circular Fashion

Numerous significant advancements and turning points have characterized the development of circular fashion. At first, companies experimented with employing discarded materials to produce new goods, with a focus on recycling and upcycling. For instance, back in the 1990s, eco-aware clothing brand Patagonia debuted fleece coats constructed from recycled plastic bottles. Recycling's early adoption paved the way for more extensive circular activities.

Leading Brands in Circular Fashion

A number of companies have become prominent figures in the circular fashion movement, each making a distinct contribution to the development of environmentally friendly methods.

1. Patagonia

Patagonia has long been at the forefront of sustainable fashion. The company has implemented a comprehensive strategy that includes using recycled materials, encouraging product repair, and promoting second-hand sales.Patagonia’s Worn Wear program, which launched in 2013, allows customers to trade in their used gear for store credit, fostering a culture of reuse and repair. Additionally, the company’s commitment to environmental activism and transparency has set a high standard for the industry.

2. Eileen Fisher

Eileen Fisher is another brand that has made significant strides in circular fashion. The company’s Renew program collects worn Eileen Fisher garments from customers and either refurbishes them for resale or repurposes the materials into new designs. This initiative not only extends the life of the products but also reduces waste. Eileen Fisher’s dedication to circular fashion is further demonstrated by its use of organic and recycled fibers and its investment in sustainable technologies.

3. Levi Strauss & Co.

Levi Strauss & Co. has embraced circular fashion through its Wellthread™ collection, which focuses on designing for sustainability and circularity. The collection features jeans made from organic cotton and recycled materials, designed for easy disassembly and recycling at the end of their life cycle. Levi’s also encourages customers to recycle their old jeans through its in-store recycling program and has implemented water-saving technologies in its production processes.

The Future of Circular Fashion

There will likely be a rise in demand for circular fashion as environmental issues gain more attention. Companies who have previously adopted circular processes will probably grow their programs, while new players will introduce novel concepts and technological advancements to the market. To promote systemic change and establish a truly sustainable fashion ecosystem, cooperation between businesses, customers, and policymakers will be crucial.

 The direction of circular fashion is expected to be shaped by a number of new trends. The creation of novel materials with circularity in mind is one such approach.  Biodegradable textiles, such those derived from mycelium of mushrooms or algae, present a possible substitute for conventional textiles. At the end of their useful lives, these materials can be composted, lessening the impact of fashion on the environment.

It is impossible to overestimate the influence that consumer behavior has on cyclical fashion. People are becoming more inclined to adopt sustainable habits as they become more conscious of the effects their clothing choices have on the environment and society. Maintaining this momentum will require educating customers on the advantages of circular fashion.

The concept of circular fashion signifies a paradigm change in our understanding of clothes and its life cycle. Circular fashion began as an early response to the ethical and environmental issues facing the fashion industry, and it has since grown into a vibrant and inventive movement. Leading companies that have paved the way for a more ethical fashion future include Patagonia, Eileen Fisher, etc. They have shown that it is feasible to combine style, quality, and sustainability.

The circular fashion principles will gain importance as the industry develops further. Brands may save resources, lessen their impact on the environment, and generate value in novel and interesting ways by adopting these concepts. Circular fashion will ultimately succeed or fail based on the combined efforts of manufacturers, retailers, and legislators.

Article by: Sonia Shah

The Revolution of Circular Fashion: A Path to Sustainability

-Zahabiya Rasiwala

The fashion industry is at a critical turning point in a time when environmental consciousness is leading the way in societal development. With traditional fashion techniques having a negative environmental impact, the emergence of circular fashion provides a transformative solution. By minimizing waste and continuously reusing materials, circular fashion seeks to establish a closed-loop system that promotes a sustainable cycle of production and consumption. This paradigm change encourages moral and creative behavior that benefits the environment and society as a whole, in addition to addressing the pressing need to lower the industry's carbon footprint.

One of the worst polluters in the world, the fashion industry seriously damages the environment. However, there is a positive trend towards circular fashion that gives promise for a more sustainable future. Not merely a fad, circular fashion is a revolutionary way of thinking about how we make, wear, and discard clothes. Circular fashion attempts to build a closed-loop system that minimizes waste and maximizes the lifecycle of clothing by adopting the reuse, repair, and recycling concepts. Let's examine the significant effects of circular fashion as well as its advantages for the environment.

The Rise of Fast Fashion and Its Consequences

We must first recognize the issues raised by the current rapid fashion paradigm in order to appreciate the significance of circular fashion. Fast fashion is defined by the speedy creation of inexpensive, stylish apparel, which tempts customers to buy more and throw away items more rapidly. There are terrible effects from this disposable culture:

-Depletion of Resources: The fashion business uses a lot of energy, water, and raw materials, making it very resource-intensive. For instance, over 2,700 gallons of water are needed to produce one cotton t-shirt.
-Waste Generation: It is estimated that 11 million tons of textile waste are produced annually in the United States alone. Since synthetic fibers can take hundreds of years to disintegrate, the majority of material ends up in landfills.
-Carbon Emissions: More than all international travel and maritime shipping combined, the global fashion business accounts for around 10% of yearly carbon emissions.
-Pollution: Using hazardous chemicals in dyeing and finishing procedures contaminates waterways, endangering aquatic life and putting local residents' health at risk.

Circular Fashion: What Is It?
By encouraging a system where the lifecycle of clothing is prolonged through sustainable methods, circular fashion seeks to address these problems. Among the fundamentals of circular fashion are:

-Design for Longevity: Producing elegant, robust, classic, and adaptable clothing.
-Resource efficiency is the use of environmentally friendly, sustainable products and procedures.
-Recycling and upcycling: Creating new clothes out of used ones to cut down on waste.
-Encouragement of consumers to maintain and mend their clothing in order to extend its useful life.
-Redistribution and resale: Encouraging the secondhand market to prolong the lifespan of garments.

Environmental Benefits of Circular Fashion

-Decrease in Waste
The decrease in textile waste is one of the circular fashion's most direct advantages. The quantity of clothing that ends up in landfills is greatly reduced by circular fashion, which promotes upcycling and repair as well as durable design. clothes exchanges, rental services, and online resale marketplaces like Poshmark and ThredUp assist prolong the life of clothes by allowing it to be used by several people before being thrown away.

-Preservation of Resources
The use of eco-friendly materials including recycled polyester, organic cotton, and biodegradable textiles is encouraged by circular fashion. When it comes to the ecology, these materials are less harmful than traditional textiles. For example, recycled polyester lowers the need for virgin petroleum, whereas organic cotton consumes less water and pesticides. Circular fashion helps conserve water, use fewer chemicals, and use less energy by emphasizing resource efficiency.

-Reduced Emissions of Carbon
The carbon footprint of the fashion industry is significant, yet circular fashion might lessen this effect. The demand for continuous creation of new clothes is reduced when clothing has a longer lifespan, which lowers emissions. Reducing emissions associated with transportation can also be achieved by localizing production and recycling operations. Leading the way in this regard are companies like Patagonia, who use recycled materials and promote clothing repair over new purchases.

-Diminution of Toxic Chemicals
By encouraging the use of non-toxic finishes and dyes, circular fashion helps to minimize the amount of dangerous chemicals that are released into waterways. The industry can reduce its environmental impact by using eco-friendly dyeing methods and closed-loop water systems. Utilizing plant-based dyes and cutting-edge techniques like waterless dyeing helps to further minimize chemical pollution, safeguarding the environment and public health.

-Increased Biodiversity
Circular, sustainable methods aid in the conservation of biodiversity. Because organic farming practices avoid using toxic pesticides and fertilizers, materials like organic cotton are grown in a way that supports healthier ecosystems. Furthermore, cutting back on pollution and trash aids in protecting different species' natural habitats. Circular fashion promotes a healthy planet for future generations by giving biodiversity priority.

Examples of Circular Fashion in Action in the Real World
The circular fashion movement is being spearheaded by a number of fashion businesses and initiatives, proving its practicality and advantages:

-Eileen Fisher: This company's "Renew" initiative accepts used clothing, cleans and fixes it, and then resells it. The brand demonstrates its dedication to sustainability by incorporating recycled fibers into new designs.
-Stella McCartney: Known for her environmentally conscious style, Stella McCartney employs cutting-edge production methods and sustainable materials. Her lines frequently incorporate organic cotton and recycled polyester, and the company supports the use of cruelty-free products.
The RealReal is a luxury consignment marketplace that encourages the resale of designer clothing to maintain the market for high-end goods and lessen the demand for new manufacture.

Obstacles and Prospects for the Future

Although circular fashion has a lot of potential, there are drawbacks. Significant adjustments must be made to consumer behavior, regulatory frameworks, and industrial processes in order to shift from a linear to a circular economy. Among the principal difficulties are:

-Consumer Mentality: It's critical to change consumers' perceptions from one of disposability to one of sustainability and durability. Campaigns for awareness and education may be extremely important to this change.
-Infrastructure: To promote circular fashion, effective recycling and upcycling infrastructure must be developed. It is essential to invest in technologies capable of processing and regenerating materials.
-Economic Viability: It's critical to make sure that circular fashion is profitable for customers as well as businesses. To reach more people, brands need to strike a balance between price and sustainability.

Despite these obstacles, there is a rising movement towards circular fashion. The necessity of sustainable practices is being recognized by businesses, consumers, and governments alike. Policy and business developments towards a more circular economy are being driven by initiatives such as the Circular Economy Action Plan of the European Union and the Circular Fibres Initiative of the Ellen MacArthur Foundation.

An Introspective Look at Circular Fashion
We have a significant influence on the transition to circular fashion as consumers. My personal journey started with the simple awareness that I had much too many clothing in my wardrobe that I hardly ever wore. I made the decision to alter my shopping habits after beginning to wonder how they affected the environment.

I started by purging stuff from my closet, accepting the second-hand market, and donating things I no longer required. My favorite places to shop became thrift stores, where I found exceptional, one-of-a-kind items that complemented both my style and a sustainable way of living. I developed a new interest in clothing repair and got delight from giving tattered clothing a second chance.
This emotional adjustment was freeing. I was free of the urge to follow fads that came and went. Rather, I concentrated on assembling a classic wardrobe from items I treasured and cherished. Even though it was a tiny change, it had a big impact on my trash production and carbon footprint.

In addition, I began endorsing companies that placed a high value on sustainability and transparency. I felt empowered knowing that my purchases helped bring about positive change. It became evident that every decision—no matter how minor—could, taken as a whole, result in a more sustainable future.

In conclusion
A revolutionary strategy for resolving the environmental issues raised by the fashion industry is circular fashion. It provides a route to a more robust and sustainable future by encouraging recycling, repair, and reuse. There are numerous environmental advantages, including decreased carbon emissions, resource conservation, waste reduction, and biodiversity preservation.

Adopting circular fashion as a consumer entails making thoughtful decisions, endorsing eco-friendly companies, and emphasizing quality over quantity. It all comes down to realizing how much our wardrobe decisions affect the environment and the next generation.

Although the transition to circular fashion is still happening, we can build a fashionable and sustainable fashion business by working together and adopting a new way of thinking. By doing this, we can make sure that fashion's beauty coexists peacefully with the environment rather than harming it.

Transcript of interview with Anushka Bansal, who is the owner of a brand named ABL.

Iccha :

Hello, we talked on email, are you free to answer some questions?

Anushka Bansal :

Yeah, go right ahead.

Iccha :

 So, what do you think of circular fashion?

Anushka Bansal :

I feel that circular fashion is like the superhero of sustainability in the fashion world. I mean it reduces waste by recycling and reusing materials, extending the lifespan of clothing items, and minimizing landfill contributions, that is something we really need with the current climatic conditions.

Iccha :

How has the fashion industry incorporated circular fashion?

Well, brands are getting savvy with recycling and upcycling, turning old jeans into new jackets, or giving tired T-shirts a fresh spin. It's all about giving your wardrobe a sustainable makeover.

Iccha :

Okay, so according to you what is a consumer’s role in this?

Anushka Bansal :

I would say that customers also play an important role in promoting circular fashion as they hold the power to change the game by choosing sustainable brands, reusing, and recycling clothes, and spreading the word about why circular fashion totally rocks. It's like voting with your wallet for a greener, trendier planet.

Iccha :

Coming to business, Is there a way for fashion companies to measure and track their progress towards sustainability and circularity?

Anushka Bansal :

Yeah, they measure these things with a mix of cool tools. They can track stuff like water and energy use, carbon emissions, and how much recycled material they're using. Plus, they can peek at their supply chain to make sure everyone's playing fair. It's like having a sustainability scoreboard to see how they're doing and where they can level up. Cause when you are working for a big business, you have to come up with new ideas, quite often, and there isn’t much room for mistakes.

Iccha :

How do you think, education and awareness campaigns help promote a shift towards more sustainable and circular fashion practices?

Anushka Bansal :

I believe that they spread the word about why it's “cool” to recycle clothes, support eco-friendly brands, and think twice before splurging on fast fashion. It's like giving everyone a front-row seat to the sustainable style show. I mean even if people don’t care about the environment, it is important to notice, that today’s generation always wants to be trendy, and sustainability, has become one of the biggest trends during this age. Saving the planet also doesn’t hurt anyone.

Iccha :

Before ending this interview, is there anything else you would like to say?

Anushka Bansal :

Well, I would like to say that, sustainability is an important step to a bright future and everyone needs to understand the need for it, no matter what there age is. We can’t just think about ourselves, we must learn to see the bigger picture, which in this case is a healthy planet to live in.

Iccha :

Well, it was great talking to you and thank you for you time.

Anushka Bansal :

Same here, and no issues.

Anne Klein, the famous fashion designer, once said:

“Clothes are not going to change the world, the women who wear them will”. And that is absolutely right, but not just the women who wear them, but also the women who make them.

The podcast consists of an engaging conversation with Simran Khabrani, the founder of Senna by Sim and also tells the story of someone who chose to make fashion more fashionable, not by making clothes with fancy fabrics, ornaments and silhouettes but by making them more sustainable. They chose this path to show that there is much more to fashion than making small collections which follow the fate of ‘ Out of sight out of mind.’ The podcast will give the listeners an overview of what Circle of fashion entails and how they can be part of it and small steps taken by them can bring about big environmental changes in the long run.

Podcast by Ananya Gupta

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